Build a Blogger Website from Scratch: Complete SEO Optimization & AdSense Approval Guide (2025 Edition)

If you’re planning to build a Blogger website from scratch and want it to grow fast, rank well, and get approved by Google AdSense, this is your complete, one-stop roadmap.

This comprehensive guide covers every step — from domain setup and SEO fundamentals to content strategy, technical optimization, and a practical week-by-week AdSense preparation timeline

1. Foundation: Define Your Goals & Direction

Before you start, define your niche and purpose clearly. Blogger success depends on focus and clarity.

Checklist:

🎯 Choose a niche (e.g., mobile wallpapers, printable art, children’s book templates).
🏁 Set realistic 3-, 6-, and 12-month goals (pageviews, articles, engagement, AdSense RPM).
🧰 Prepare your toolkit:
- Free SEO tools (Google Search Console, Analytics, PageSpeed Insights, Lighthouse).
- Keyword research tools (Google Keyword Planner, Ubersuggest, Ahrefs Webmaster Tools).

2. Domain & Blogger Setup (First 1–2 Hours)

Step 1: Custom Domain

Purchase a custom domain and connect it to your Blogger site. Enable HTTPS for secure browsing.

→ A custom domain builds brand trust and improves AdSense approval chances.

Step 2: Basic Site Structure

Add essential static pages:(Ensure the website complies with Google AdSense policies)

Page Name	Description	Required
📄 About	Explains the site’s purpose, author profile, and contact information.	✅ Required
📄 Contact	Provides a contact form or email address for communication.	✅ Required
📄 Privacy Policy	Declares how cookies and analytics data are used.	✅ Required
📄 Disclaimer	States that the site does not provide financial, medical, or professional advice.	⚙️ Recommended
📄 Copyright Notice	Indicates that all content is original and reproduction is prohibited.	⚙️ Recommended

Configure:
- HTTPS redirection
- Custom meta description (in Blogger settings)
- SEO-friendly URLs (short and keyword-based)

Step 3: Search Engine Setup

Submit your sitemap (/sitemap.xml) to Google Search Console.
Add your site to Google Analytics (GA4).
Verify ownership through GSC.
Ensure your robots.txt doesn’t block CSS/JS.

User-agent: *
Disallow: /search
Allow: /

Sitemap: https://www.oaoy.net/sitemap.xml

3. Content Strategy — The Heart of Long-Term SEO

Golden Rules:

✅ 100% original and useful content.
✅ Stay tightly focused within 1–3 related topics.
✅ Consistency > Quantity.

Article Types:

How-To Guides (e.g., “How to Make a Minimalist Phone Wallpaper”)
Resource Lists / Collections
Case Studies or Portfolio Showcases
Long-form Pillar Articles
Short News/Update Posts

Recommended Length:

Tutorials or pillar posts: 1,200+ words
Resource posts: concise but well-structured

Image Optimization:

Use WebP format, add alt text, compress before upload, and use lazy loading.

Blogger Image Optimization: Convert Images to WebP Format

Internal Linking Strategy:

Internal links play a vital role in both user experience and SEO. Their main purposes are:

Strengthening site structure: Helps Google better understand your content hierarchy and topical relationships.
Distributing authority: Spreads link equity across your pages, improving the indexing rate of other posts.
Reducing bounce rate: Encourages visitors to explore more pages, increasing on-site engagement and session time.

Internal Linking Best Practices:

Add 4–6 internal links per article.
Prioritize linking to category pages or high-authority posts within your site.
Use natural, descriptive anchor text — avoid generic phrases like “click here” or “read more.”

External Linking Strategy:

External Linking for E-A-T (Expertise, Authoritativeness, Trustworthiness)

External links help establish your article’s credibility and authority — key factors Google evaluates under the E-A-T framework:

Expertise: Demonstrates subject knowledge through well-researched references.
Authoritativeness: Cites reputable sources or recognized industry leaders.
Trustworthiness: Builds confidence by linking to reliable, fact-checked information.

External Linking Guidelines

Include 2–4 external links per article for balance.
Avoid linking to low-quality or advertisement-heavy sites.
Add the attributes rel="nofollow noopener" to all external links to prevent link equity leakage and enhance security.

Publishing Workflow:

Keyword research
Write SEO-focused title
Draft article
Add headings, images, and links
Proofread and format for mobile
Interlink with related posts
Share on social media after publishing

4. Technical SEO — Health of Your Blogger Site

A. Page Speed & Core Web Vitals

Compress and lazy-load images
Limit third-party scripts
Use PageSpeed Insights & Lighthouse to test
Fix LCP, INP, and CLS issues

B. Mobile Optimization
Ensure your theme is responsive and touch-friendly.

C. Structured Data (Schema)
Add appropriate schema types:

Article / BlogPosting
FAQ / HowTo
SoftwareApplication (if sharing downloadable items)

D. Site Structure & Internal Links

Keep navigation depth ≤ 3 clicks from homepage.
Add 2–3 internal links per post.
Create pillar pages as topic hubs.

E. Indexing & Crawling

Submit sitemap in GSC.
Fix 404 / 500 errors.
Use canonical tags to prevent duplicates (important for label pages).

F. Privacy & Security

HTTPS must be enabled.
Your privacy policy must clearly disclose use of Analytics, cookies, and AdSense.

5. On-Page SEO Checklist (Every Post)

Step	Task
1	Use your main keyword in title, first paragraph, URL, and 1–2 H2s
2	Write an engaging meta description (120–155 characters)
3	Use short, readable URLs with hyphens
4	Optimize all images (filename + alt text)
5	Use clear heading hierarchy (H2, H3)
6	Add schema markup (Article/FAQ)
7	Add internal and external links
8	Proofread for readability & grammar
9	Test on mobile before publishing

6. Off-Page SEO (Authority Building)

Build social presence (Pinterest, Instagram, Telegram, etc.)
Join niche communities or forums.
Write guest posts on related blogs with backlinks.
Submit your site to relevant directories.
Monitor spam backlinks in GSC and disavow if needed.

7. Tracking & SEO Tools (Must-Have Setup)

Tool	Purpose
Google Search Console	Monitor indexing, search queries, and errors
Google Analytics (GA4)	Analyze visitor behavior
PageSpeed Insights	Speed and performance testing
Rich Results Test	Check schema markup
Ahrefs / Ubersuggest	Keyword research and ranking tracking

Check weekly:

Index coverage
Top-performing keywords
Pages with slow loading or errors

8. AdSense Requirements & Key Rules

Official Eligibility (from Google)

You must own and control the website’s HTML code.
Content must be original, high-quality, and policy-compliant.
Site must include About, Contact, and Privacy Policy pages.
Avoid plagiarized, adult, hate, or copyrighted content.

Reality Check:

There’s no official article count requirement, but most successful sites:

Are at least 2–3 months old
Have 15–30 well-written posts
Show consistent traffic from search or social sources

9. 8–12 Week AdSense Preparation Plan (Practical Timeline)

A realistic roadmap to get your Blogger site AdSense-ready.

Week 0 — Setup & Foundation

Connect custom domain and enable HTTPS
Submit sitemap to GSC
Add About / Contact / Privacy pages

Week 1 — Initial Content

Publish 5–10 high-quality articles (700+ words each)
Follow the On-Page SEO checklist for every post

Week 2 — Speed & Mobile Fixes

Optimize all images and scripts
Test Core Web Vitals with Lighthouse

Week 3 — Schema & Interlinking

Add structured data
Build internal links to create content clusters

Week 4 — Promotion & Outreach

Share articles on social media and niche communities
Get first 50–100 visits from external sources

Week 5 — Legal Pages & Privacy Update

Ensure your privacy policy mentions cookies, Analytics, and AdSense compliance

Week 6 — Content Expansion

Publish 5–10 new posts (aim for 15–25 total)
Review GSC data and optimize for impressions & clicks

Week 7 — Quality & Compliance Audit

Review AdSense Program Policies
Fix navigation, remove copyright risks, and ensure mobile usability

Week 8 — Apply for AdSense

Double-check:
- Custom domain + HTTPS
- Original content
- Essential pages (About, Contact, Privacy)
Apply for AdSense and install the verification code

Weeks 9–12 — Wait & Improve

Keep posting regularly
Fix any issues reported in GSC
If rejected, address the given reason and reapply after 2–3 weeks

10. Common AdSense Rejection Reasons

Reason	How to Fix
Low-quality or thin content	Publish detailed, original posts
Missing privacy/contact pages	Add clear, accessible pages
Copyrighted or restricted content	Replace or remove all violations
Site access issues	Verify domain & HTTPS setup
Misleading UI / too many ads	Simplify layout before reapplying

11. Maintenance Schedule

Daily:
Check for GSC errors, spam comments, and uptime.

Weekly:
Publish 1–3 articles, optimize internal links, share on social media.

Monthly:
Review analytics, keyword performance, and improve underperforming posts.

12. Final Compliance & Strategy Notes

Avoid “content farms” or irrelevant outsourced articles — Google penalizes AI-spun or off-topic content.
Ensure copyright compliance for all wallpapers, images, and downloadable materials.
Keep improving user experience — speed, readability, and clear navigation directly impact ranking and AdSense RPM.

OAOY Navigator